Fourth-estate election failure

Russell Marks: “most of Australia’s serious journalists were content to take their cues from the politicians themselves. The campaign became an interminable reel of announcements, promises, insults and gaffes, the analysis ungrounded by any overarching political narrative or recollection of the historical record. Senior commentators retreated into analysing how politicians’ particular word constructions would help or hinder their prospects, but this is the job of the comms and PR people in political offices, not of journalists. The fourth-estate media spoke regularly to business lobby groups such as the Business Council of Australia, and treated them as if they were independent economic commentators.”


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